These days, employers are looking for more than just a rigid set of technical skills when selecting their top candidate for an open position. Employers are looking at the candidates' personality, work ethic, optimism, reliability, attitude, communication and problem solving skills.

Does your paper resume portray all of these qualities to your satisfaction? Can it?
Creating a professional profile illustrates to employers that you are a problem solver, that you are innovative, and that you are different. It allows you to highlight EVERYTHING that makes up your personal brand. It truly sets you apart from the competition.
The only question is, do you want to be viewed differently, or through the same lens as everyone else?